In case you did not know there is a such thing called website grading. Knowing the grade of your website will help you to see where your site could use improvement. There are a view points that go into website grading. See those standards below.
How often do you update your site with new content? The grader can tell and will let you know if you are doing well in that area or not.
How do you track your visitors? Knowing the type of traffic you get on your website helps in determining the popularity.
Social Engagement helps to drive better customer relationships, improves brand affinity and allows for instant customer feedback and interaction.
Have some type of system where your customers can schedule times to engage with you. Add a scheduling calendar to your site or whatever standard scheduling software that works best for your industry.
This grades how well your site shows on mobile devices. Make sure your site can resize for tablet and phones.
Have a clear way for people to contact you. Include and address, phone number, and email. You can also have a form on your site for people to leave you a message.
The sitemap file allows search engines to find all of your webpages that they might otherwise overlook with indexing your website. If you are not using the standard naming conventions or sitemap.xml or sitemap_index.xml, the grader won’t be able to tell if you have one and search engines may not be able to index all of your webpages.
Make sure the first heading on your site matches the main keyword on your website.
Number of Indexed Pages
The more pages with unique content that are indexed by the search engine, the better. Remember, it’s about quality AND quantity.
Search engines can’t “see” your photos, graphics, and videos unless you tell them they are there with <alt> tags. If you don’t include Alt text, you’re missing an opportunity to get your images included in search results.
Of all the things on your page that the search engines look at, the site title is one of the most important to your website. Make sure they are specific, unique and compelling, and not the name of your web domain.
The meta description for a page describes what that page is about. The description should convince and persuade the searcher to click through to your website. It doesn’t necessarily show up on the page itself when people visit your site, but the search engines see it.