Do you have a car? If so then you know in order to keep that car working for you then you have to take it in for maintenance from time to time. You can’t just buy one and never do anything to keep it up. What happens if you don’t get an oil change? The transmission locks up. Once that happens it will cost a lot of money to get your car working again. Well, your website is just like your car. If you don’t keep it maintained it can lock up or worse crash! Website maintenance is very important.
We find many website owners aren’t aware they even need to maintain their website. Some don’t even know what website maintenance is. Below are some reasons you should maintain your website.
1. Ever changing search engine algorithms.
Google and Bing and all the other search engines you may use continually change their algorithms. You never know what’s going to put you at the top of search engine results. One thing you can do is not only become familiar with these algorithms but also update your site frequently with new content relevant to what is trending at the time. This will help you with website maintenance.
2. Out dated sites could loose visitors
Think about how you react after going to a site whose last post says 2011. Subconsciously you start thinking, is this company still in existence? Is it real? Can I trust them? You may also have indicators on your site that the site is outdated. For example, the type of photos used, the type of layout used (website standards change all the time), or terminology that has become outdated. The lack of website maintenance could potentially cause you to loose a good paying client.
3. Your site may crash if you do not practice website maintenance!
Yes, this is the worse of the worse. Websites are not just made up of words and pictures. It is also made up of code. Code is the thing that tells your website what to do. Code changes all the time and if that’s not updated properly your website could and will go down. Yesmam.net Hosting and Maintenance has at least three clients a week frantic that their site has crashed. Some of the websites we are able to save, most we have to break the news that it’s unfixable. Please don’t wait until the site no longer works. It can get very expensive trying to get your site working again, and even then, there is no guarantee that is will work.
Yes you read correctly. Hackers love vulnerable sites. If your site is not a maintained site, they can slide in and take your customer’s information, your personal information, or change your information to misrepresent your company. We have many horror stories regarding hacked sites including a company which had its information changed to represent a porn site. Another one represented a site that sold off market pills. Do not allow this to happen to you.
We encourage you to take website maintenance seriously. Don’t just build the site and walk away. You have to pay close attention to it and make sure you continue keep your site up-to-date. Contact us today we can get your site where it needs to be. Take advantage of our services today.